Sustainable design & strategy for fashion
WhyWaste? takes a holistic approach to sustainability. Nothing is perfect, but everything starts with a wanting to do better. Now, together!
Services
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Up to 25% of fabric is wasted before reaching the consumer. Within those percent, is the space where design and potential can meet for future solutions and 25% increased potential.
Let me make your waste a value. Is it Zero-waste construction, developing knitted accessories from cut offs or facilitating recycled production from your waste?
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Need help going through specific styles, making the finishings longer lasting, sourcing materials or prioritising certification for your material library? With a background and experience in design and production with a focus on circularity and design methods for increased quality, I can help in all steps from idea and technical design, to fittings and overall collection development for a more sustainable direction.
I want your products to have be lasting with your costumer, without the negative lasting impact on the environment and your workload.
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With aesthetics running through everything I do, let me make the graphics for your next instagram content or take the product images, caring for the feelings, mood and aesthetic behind your sustainable initiatives with photography and graphic campaigns.Item description
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with a background in project management, I want to approach your business with a holistic overview, of how you can either turn into the direction of sustainable solutions, with a focus on your companies values and aesthetic, always leaning up against the newest judicial regulations and EU textile initiatives.
Through business mapping of your social and environmental impact, and with a focus on methods for including initiatives which can guide you toward a five your plan for your business
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Sustainability is social too, and creating a strong community is important for any fashion brand. Let me reach your target audience with trusting and transparent tone. Earth friendly? Green? Recyclable? or just greenwashing. Let me help you with either copywriting for products, newsletters or SOME. a strong tone can guide your company towards a personal and clear approach to sustainable communication.
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Looking at your sustainable initiatives, but have a hard time sharing it with the world? With a writing background I can help communicate your initiatives, a newsletter, the story on your hangtags and always making sure to avoid illegal claims and greenwashing while keeping your values and story in the forefront
About:
WhyWaste?
is a creative studio for knitwear and holistic sustainability consultant. With design at the forefront WhyWaste? works intentionally with creativity and questioning to design, research and create the best possible products and businessmodels pushing for longevity, social sustainability, environmentalism and enriching cultural heritage
WhyWaste? Because questioning our everyday, habits and norms, like why anything is considered waste in a world with scarce resources, is how we find creative and personal solutions for the better.
Background:
As a consultant, I base my knowledge on years of academic research within the field of design methodology and project management. A long list of courses and collaborations within the industry with the likes of Accenture, Svanemærket and StenaRecycling, while through both personal passion, and to keep my clients ahead, with always understanding the most recent guidelines and political incentives for EU and Denmark.
Fashion and textiles can be felt, touched, shares stories and passions. Textiles are a knowledge bank for our cultural heritage and history, lets make sure we stay true to the values fashion and textiles has, for generations to come
Curious of what WhyWaste can do for you, or is there anything you didn’t find, do not hesitate to get in touch.
Start your creative sustainable journey here:
“The pressing timeframe of environmental collapse does not permit waiting until perfect solutions are available and until we are perfectly prepared.
This is a time for accepting good enough, again with robustness arising from commitment to purpose (earth first), collaboration with diversity of perspectives and reflexivity”
K. Fletcher, Earth Logic
Collection design
Up to 25% of fabric is wasted before reaching the consumer. Within those percent, is the space where design and potential can meet for future solutions and 25% increased potential.
Let me make your waste a value. Is it Zero-waste construction, developing knitted accessories from cut offs or facilitating recycled production from your waste?
Product development & sourcing
Need help going through specific styles, making the finishings longer lasting, sourcing materials or prioritising certification for your material library? With a background and experience in design and production with a focus on circularity and design methods for increased quality, I can help in all steps from idea and technical design, to fittings and overall collection development for a more sustainable direction.
I want your products to have be lasting with your costumer, without the negative lasting impact on the environment and your workload.
Copy writing
Looking at your sustainable initiatives, but have a hard time sharing it with the world? With a writing background I can help communicate your initiatives, a newsletter, the story on your hangtags and always making sure to avoid illegal claims and greenwashing while keeping your values and story in the forefront
Responsible communication
Sustainability is social too, and creating a strong community is important for any fashion brand. Let me reach your target audience with trusting and transparent tone. Earth friendly? Green? Recyclable? or just greenwashing. Let me help you with either copywriting for products, newsletters or SOME. a strong tone can guide your company towards a personal and clear approach to sustainable communication.
Sustainable business strategy
with a background in project management, I want to approach your business with a holistic overview, of how you can either turn into the direction of sustainable solutions, with a focus on your companies values and aesthetic, always leaning up against the newest judicial regulations and EU textile initiatives.
Through business mapping of your social and environmental impact, and with a focus on methods for including initiatives which can guide you toward a five your plan for your business
Content & graphic design
With aesthetics running through everything I do, let me make the graphics for your next instagram content or take the product images, caring for the feelings, mood and aesthetic behind your sustainable initiatives with photography and graphic campaigns.
